What is the most effective way to increase the incidence and duration of breast-feeding among clients receiving prenatal care?

The most effective approach to increase both the incidence and duration of breastfeeding among clients receiving prenatal care is the implementation of a breastfeeding peer counselor program. This method is particularly impactful because it fosters a supportive and relatable environment for expectant mothers.

Peer counselors typically have personal experiences with breastfeeding and can offer practical advice, emotional support, and encouragement, creating a trusting relationship. This peer-to-peer dynamic can help address concerns, dispel myths, and provide tailored guidance that resonates with the mothers' unique situations and challenges. Such programs can significantly enhance prenatal education and confidence in breastfeeding, leading to higher initiation and continuation rates.

Other methods, while beneficial in promoting breastfeeding awareness, may not have the same level of direct personal impact. For example, posting breastfeeding posters or showing videotapes can disseminate information but lack the interactive support that mothers may need. Conducting prenatal classes provides education but may not foster the same level of ongoing connection and practical support that a peer counselor program can deliver. Thus, the peer counselor program stands out for its effectiveness in addressing both the psychological and informational needs of breastfeeding mothers.